Ubisoft initiates colossal restructure to become a more 'gamer-centric' company
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I honestly don't know how they're so disconnected from reality. To in the same statement within 2 paragraphs say they both want to be more focused on the gamer, and immediately then say "More GenAI, more recurring payments, more Games as a Service". I just, I don't know man. I don't want layoffs but man they really just don't get it do they?
Yeah so, we know gamers have hated our stuff because of these horrible shitty practices - but, and hear me out, what if we did that stuff even more, don't even mention things like great stories and fun worlds or anything gamers have been asking for, and also laid off most of our staff and forced return to office too?
They do want to be more focused on the gamer. That is, more focused on how to extract as much money from gamers as possible with as little work on their end as they can get away with.
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I love it even more when they force their employees to return to office work, nothing makes me happier as a gamer than knowing the people making the games I love are miserable and the company has a much narrower hiring pool.
More generative ai & games as a service! It's what gamers crave!
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I guarantee private equity is circling them like a flock of buzzards smelling death. This is why they're preemptively making the same actions that a private equity company would do after acquisition, layoffs, restructuring "bold new plans" and a bunch of lip-service to inflate value before divvying up any resources of value like licenses and senior programmers to form a new brand, and throwing the rest away.
I'm actually cool with this. They really have been ignoring a large swath of Tom Clancy shit, and I feel assassin's Creed just isn't as cool and interesting as it used to be. Not to mention Prince of Persia which they seem to have completely abandoned. I would love it if private equity came in and sold all their ips to other houses.
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Gamers want AI, right?
/s
And ten tiers of UPlay subscriptions!!
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but i thougt everybody loved ac shadow ?
what happened ?Yeah, I thought they were boasting about how successful AC Shadows and Star Wars Outlaws were?
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Gamers want AI, right?
/s
I want AI in games; Actual Innovation!
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"How to own multiple cool and successful IPs and still fail"
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Classic publicly traded company using "reorganisation" (read: layoffs) to trick shareholders into thinking they are turning things around by simultaneously reducing costs and shifting blame for past failures of leadership.
The next step is a super safe release, like a remaster of one of their top selling games, followed by an announcement of a new entry in one of their most popular series. Line goes up. Ubisoft is back! Hire more developers, open a new studio (or buy an established studio), resume enshittifying. Rinse and repeat.
I have played these games before.webp
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I love it even more when they force their employees to return to office work, nothing makes me happier as a gamer than knowing the people making the games I love are miserable and the company has a much narrower hiring pool.
"We know people don't like how poorly we treat our employees, so we've laid off as many as we thought we could get away with to reduce the overall number of people's lives we make more miserable. We're the good guys here."
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Classic publicly traded company using "reorganisation" (read: layoffs) to trick shareholders into thinking they are turning things around by simultaneously reducing costs and shifting blame for past failures of leadership.
The next step is a super safe release, like a remaster of one of their top selling games, followed by an announcement of a new entry in one of their most popular series. Line goes up. Ubisoft is back! Hire more developers, open a new studio (or buy an established studio), resume enshittifying. Rinse and repeat.
I have played these games before.webp
Farcry 3 remastered incoming
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Only way to get AAAA games. Makes sense!
AAAA games are the best! I love squeezing through a narrow vertical crevice, it's such a riveting gameplay mechanic!
