Ubisoft initiates colossal restructure to become a more 'gamer-centric' company
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Reminds me of when EA decided to go player first
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Literally the only way to do this is fire the first 3 or 4 levels of upper management.
This would collapse the company instantly. They need to make sure a good followup is available. Because most are not and are even worse, either through greed or incompetence. And yes, it could be way worse than current leaders. Because if it was that easy to just fire them and replace them randomly with anyone and hope it does better, I am sure every company did that.
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Ubisoft founder and CEO, Yves Guillemot, said the company must pursue a "radically new" value-creation model and become a more "gamer-centric" organization to find its footing in an increasingly competitive and selective triple-A market.
Good! Realizing it needs to be about the gamer again not just shareholder value.
"The new operating model will further empower the execution of the Group's strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI," reads the document.
Oh god damnit nevermind, the boycott continues
“The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI,” reads the document.
I can't
This is so funny, OMG… I swear I'd retire if my job is to write comedy. There's no topping this shit… it's like an absurdist Tim and Eric sketch -
This would collapse the company instantly. They need to make sure a good followup is available. Because most are not and are even worse, either through greed or incompetence. And yes, it could be way worse than current leaders. Because if it was that easy to just fire them and replace them randomly with anyone and hope it does better, I am sure every company did that.
You must be new to capitalism.
CEOs are extremely replacable. The one thing that differentiates a good CEO from a bad one is how much they STFU and let the actual workers do their job instead of shoving directives down everyones' throat every time a shiny new waste of an 'investment' catches their eye like AI.
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A gaming company is... Let me read that again... Focusing on games?
Nope! They're focusing on GaaS and generative AI.
They are fully cooked. Now they're working on being over-done.
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You must be new to capitalism.
CEOs are extremely replacable. The one thing that differentiates a good CEO from a bad one is how much they STFU and let the actual workers do their job instead of shoving directives down everyones' throat every time a shiny new waste of an 'investment' catches their eye like AI.
Not all CEOs are equally good or bad. Some help the company to be better, others are better at ruining it. Replaceable does not mean that ANYONE can do the job. You completely ignored my point.
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Not all CEOs are equally good or bad. Some help the company to be better, others are better at ruining it. Replaceable does not mean that ANYONE can do the job. You completely ignored my point.
So you're saying Ubisoft execs aren't inept morons seeking the latest money-grubbing trends?
I hate to break it to you, but yes: Anyone can replace that kind of executive.
Could a random Joe replace the "executive" in a five man team? Probably not. Though any other scenario, it becomes more and more plausible. The bigger a company gets, the less competent the suits are. It's basically a law of capitalism these days.
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“The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI,” reads the document.
I can't
This is so funny, OMG… I swear I'd retire if my job is to write comedy. There's no topping this shit… it's like an absurdist Tim and Eric sketch I honestly don't know how they're so disconnected from reality. To in the same statement within 2 paragraphs say they both want to be more focused on the gamer, and immediately then say "More GenAI, more recurring payments, more Games as a Service". I just, I don't know man. I don't want layoffs but man they really just don't get it do they?
Yeah so, we know gamers have hated our stuff because of these horrible shitty practices - but, and hear me out, what if we did that stuff even more, don't even mention things like great stories and fun worlds or anything gamers have been asking for, and also laid off most of our staff and forced return to office too?
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The publisher is restructuring around five 'creative houses' by implementing cost-cutting, project cancellations, and a return-to-office mandate.
"We'll become gamer-centric by fucking our employees even more"
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So you're saying Ubisoft execs aren't inept morons seeking the latest money-grubbing trends?
I hate to break it to you, but yes: Anyone can replace that kind of executive.
Could a random Joe replace the "executive" in a five man team? Probably not. Though any other scenario, it becomes more and more plausible. The bigger a company gets, the less competent the suits are. It's basically a law of capitalism these days.
I don't think they're talking about Ubi specifically. I agree that CEOs are "easily" replaceable but I also agree that some people would do a better job than others
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I don't think they're talking about Ubi specifically. I agree that CEOs are "easily" replaceable but I also agree that some people would do a better job than others
That's true of any position ever. Just because some would be great doesn't mean the entire group cannot be far below average.
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Nope! They're focusing on GaaS and generative AI.
They are fully cooked. Now they're working on being over-done.
Oh yeah if that's the focus they should quit while they still got cash.
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The publisher is restructuring around five 'creative houses' by implementing cost-cutting, project cancellations, and a return-to-office mandate.
"We'll become gamer-centric by fucking our employees even more"
implementing cost-cutting, project cancellations, and a return-to-office mandate.
Yes, as a gamer, I cannot count the number of times I've thrown the controller down and screamed "WHY WON'T THESE EMPLOYEES RETURN TO THE OFFICE?!"
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Gamers love it when games are cancelled!
I love it even more when they force their employees to return to office work, nothing makes me happier as a gamer than knowing the people making the games I love are miserable and the company has a much narrower hiring pool.
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Yeah that company is cooked. They likely won't last another decade and are going to make moves to look enticing for a buyout and pad the CEOs golden parachute. Fuck them and their millionaire management who are disconnected from reality and destroyed the careers of many creative people they fired under their feet.
I guarantee private equity is circling them like a flock of buzzards smelling death. This is why they're preemptively making the same actions that a private equity company would do after acquisition, layoffs, restructuring "bold new plans" and a bunch of lip-service to inflate value before divvying up any resources of value like licenses and senior programmers to form a new brand, and throwing the rest away.
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Gamers want AI, right?
/s
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LMAO The only way they could truly be gamer friendly is jettisoning the inept CEO and Executives, hiring individuals to fill positions of power that ACTUALLY understand what gamers want. One of the core problems that Ubisoft has is they are so out of touch with what gamers want and need from their games! All this restructuring, RTO mandates, and other cost cutting strategies is just going to fuck them up even more. The good news is, we might get more talented former Ubisoft devs making amazing games and Ubisoft itself ceases to exist as a company.
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So Ubisoft dumped their entire C suite, starting with their CEO? Well I can only applaud that, that a CEO, known for not giving a shit about gamers, finally decided that he was wrong and decided to do the right thing! Kudos!
The only way he could have done it better was to take the samurai way out, but yeah, that won't happen...
/S needed?
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I'm actually not sure I can afford to keep playing "buy an indie game every time Ubisoft does something evil or stupid".
But I'm down for a few more rounds, at least.
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I honestly don't know how they're so disconnected from reality. To in the same statement within 2 paragraphs say they both want to be more focused on the gamer, and immediately then say "More GenAI, more recurring payments, more Games as a Service". I just, I don't know man. I don't want layoffs but man they really just don't get it do they?
Yeah so, we know gamers have hated our stuff because of these horrible shitty practices - but, and hear me out, what if we did that stuff even more, don't even mention things like great stories and fun worlds or anything gamers have been asking for, and also laid off most of our staff and forced return to office too?
They do want to be more focused on the gamer. That is, more focused on how to extract as much money from gamers as possible with as little work on their end as they can get away with.
