Make films shorter if you want them shown in cinemas, says Picturehouse director
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Considering there's often 30 minutes of advertising, perhaps they should cut that. Most of the cinema showings I've been too are lucky if there are 10 people in there. Cinema advertising made sense when we were growing up and the theatre was packed for weeks for a movie, but not anymore. Now it's just 30 minutes of annoyance. But sure the movie runtime is the problem.
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Bro, no! A story is a story, and the one making a movie can do what ever he wants, if this 2 hours or 30 minutes or 1 hour. Not all perfect movies are Short.
A story is a story, but the 90 minute format was a standard for a good reason. If you're not sticking to a three act structure, use whatever time format you like. Just make sure you're using the audience's time respectfully. I'll forgive a 90 minute 'meh' movie far easier than one that took 200 minutes.
